Category: Psychology

Jingles and Thought

Mark DavisLeave a comment

In the last post the issue of inductive inference was the focus, but human cognition, as Luke pointed out, is not just fallible but is unreliable by its very nature. Recent work has been revelatory in the ways our minds fail us when confronted with new information, and in the many ways that our experiences influence thought.

The idea that language and thought are tightly intertwined and that language may influence thought has been of interest since Sapir-Whorf‘s many flavors of snow, but became academically disreputable in the mid-20th Century as universality dominated linguistics via Chomsky. But the notion that language and thought are intertwined has continued to be investigated and recent work shows remarkable interactions.

Watching the messaging of the GOP Primaries between Gingrich and Romney (with Paul’s Libertarian dogs barking in the background), reminded me that there are other meta-cognitive strategies at work in our minds that are being exploited by the negative ads as well as the anti-Obama sentiment. But what is interesting is that some of the easiest ways of building positive sentiment are not being exploited. For example, a memorable jingle might be cheesy and retro, but would exploit the tendency for rhymes to be regarded as true. Using big, bold fonts for the message also helps.

I think it is time for the political jingle to return.… Read the rest

Simulated Experimental Morality

Mark DavisLeave a comment

I’m deep in Steven Pinker’s The Better Angels of Nature: Why Violence Has Declined. It’s also only about the third book I’ve tried to read exclusively on the iPad, but I am finally getting used to the platform. The core thesis of Pinker’s book is something that I have been experimentally testing on people for several years: our moral facilities and decision-making are gradually improving. For Pinker, the thesis is built up elaborately from basic estimates of death rates due to war and homicide between non-state societies and state societies. It comes with an uncomfortable inversion of the nobility of the savage mind: primitive people had a lot to fight about and often did.

My first contact with the notion that morality is changing and improving was with Richard Dawkin’s observation in The God Delusion that most modern Westerners feel very uncomfortable with the fire bombing of Tokyo in World War II, the saturation bombing of Hanoi, nuclear attack against civilian populations, or treating people inhumanely based on race or ethnicity. Yet that wasn’t the case just decades ago. More moral drift can be seen in changing sentiments concerning the rights of gay people to marry. Experimentally, then, I would ask, over dinner or conversation, about simple moral trolley experiments and then move on to ask whether anyone would condone nuclear attack against civilian populations. There is always a first response of “no” to the latter, which reflects a gut moral sentiment, though a few people have agreed that it may be “permissible” (to use the language of these kinds of dilemmas) in response to a similar attack and when there may be “command and control assets” mixed into the attack area.… Read the rest